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A new spin on 1987 'Letters To Tide' campaign.
December 26, 2025
By: Christine Esposito
Editor-in-Chief
Tide’s partnership with Netflix’s “Stranger Things” is in full swing now that the fifth and final season dropped on Netflix. This last season of the show takes place in 1987, the same year P&G’s Tide launched its “Letters to Tide” campaign that featured real, handwritten letters from customers thanking liquid Tide for saving their favorite clothes. To commemorate the shared timeline, Tide has put a “Stranger Things” spin on the 1987 campaign. In the new T...
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